Do You Have Creative Confidence?

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Do you know Dixie Longate? You should. Here’s why:

Before Dixie’s hilarious one-woman show, "Dixie’s Tupperware Party", I never knew how many jello shots fit in a cake taker. 

Before the show I never knew you could host a Tupperware party at a one-woman show. 

Most important, before I knew Dixie, I never knew the story of Brownie Wise.

Brownie was a brilliant marketer, a single mom on a mission, and a casualty of her time.

In 1950 the incomparable Ms. Wise created the party plan that transformed a nifty invention into a cultural phenomenon. She launched the business model that is still disrupting the global consumer products market.

Party plan selling is uniquely feminine. With its social opportunity and peer pressure brutality. Party plan selling offers an unmatched opportunity for women to create a significant contribution with sparse resources.

Wit, determination, and a love of airtight containers is all you need to create a steady revenue stream with Tupperware.

So thank you, Brownie Wise, for creating all that. And thank you, Dixie Longate for making sure the world doesn’t forget about Brownie Wise.

In 1954, four years after launching the sales and marketing model that changed the world, Brownie Wise made the cover of Business Week magazine.

Four years after that Brownie was forced out of the company with no stock and a paltry severance. That part sucks. And now I’m obsessed about learning the rest of Brownie’s story.

But regardless of how her story ended and lack of credit she has received for it, Brownie Wise made an incredible contribution.

She had the Creative Confidence to innovate. She didn’t have the luxury of allowing her ideas to swirl. Yes, her Creative Confidence probably looked a lot more like putting food on the table for her son. So be it. We work with what we’re given.

Want more Creative Confidence?

Step 1: Get your ideas out of your head and out into the world.

When your ideas are spinning in a storm of overwhelm, you can’t be strategic and consistent. That’s no bueno.

Ready for Creative Confidence? I can help.

Authority Is a Tortoise

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I’m obsessed with tortoise shell everything. 

Can’t help but wonder if my love stems from the fable of the tortoise and the hare. It’s one of the first stories I remember learning and I’m sure it imprinted deeply on my Baby Girl psyche.

Slow and steady wins the race.

Consistent. Even. Stable. Constant. Orderly. Unified. Steadfast. Dependable. Persistent.

The tortoise always wins.

Authority is a tortoise.

Authority is earned over time through consistent, strategic efforts.

Authority can’t sprint. It knows no shortcuts.

Authority is strategic.

The tortoise knows her limits. she knows how to win using her own gifts and talents. She doesn’t try to be something she’s not. She uses a strategy that is perfectly aligned with her own gifts and talents. And she trusts that where she is meant to win, she will win.

Want influence and authority? BE the tortoise.

What is UN-tortoise-like? A hare-like flurry of thoughts and ideas that never settle into a rhythm. The hare won’t plod ahead because it’s too busy showing off how fast it can spin.

Boo for spinning.

Ready to stop the swirl? I can help.

Yes, There's a Tool for That

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Last weekend my husband strapped two ladders together to reach the vaulted ceiling of our family room.

His mission, that he chose to accept, was to replace our hideous inherited pendant light fixtures with sparkling fresh can lights. For the most part, John has the proper tools to get the job done.

Pliers, wire strippers, screw drivers, a hole saw, and a volt-meter.

Plus rope to tie those ladders together.

We are also putting in a wood floor. Although we considered going DIY for that too, we’ve got help. Which is important because each phase of the project requires unique tools.

There are special knives to slice the carpet, a metal bar to pry the tack strips from the edges without damaging the baseboards, and saws for cutting angles in the new planks of wood. Then come sanders, brushes, and fans to finish it off.

We’re halfway through the project and the room is already transformed.

Because: Tools.

To stay in action, to keep any project moving forward, you need the right tools. When John had to strap those ladders together it caused a lot of delay, confusion, and stress -- according to my Garmin heart rate monitor.

Not to mention blowing our chances to have an OSHA certified household.

To work smart you’ve got to be strategic. And strategy has its own set of tools. They are surprisingly simple.

Simple is rarely easy. But with a lifetime of study, you too can master simple :)

When we’re overwhelmed we’re not thinking strategically. We freeze. We miss the obvious patterns. We say screw it, and scarf down a bag of chips. A party sized bag of chips.

Creativity can be overwhelming. The women I work with have ideas for days. Storms of creativity. Cyclones of ambition. What they sometimes need is a tidy container to hold all that brilliance.

Good news: There’s a tool for that!

Many, actually.

Ready to level up to the right tools? I can help.

How to Make Sun Shine Out of Your Ass [ets]

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“Accounting is the antichrist.”

A lecture hall full of hungover business undergrads laughed. The professor moved on to read another definition our classmates had submitted.

This was my introduction on my first day of Accounting 101 at the University of Washington.

It sums up how most people feel about the bean counter’s discipline. But I disagree. My study of accounting did not signal the end times. It gave me an invaluable understanding of the importance of creating and collecting assets.

An asset pays you back over time. It has future value. It spins off dividends.

Assets make everything better.

What does this have to do with your body of work?

Your body of work is a portfolio of assets that work for you -- even when you stop working on them! This allows you to keep creating so you can reach more people more deeply. The greater the contribution you want to make, the more important your collection of assets becomes.

Because you don’t have time to go deep with each person who can benefit from your message.

And when your collection of assets is connected by a magic formula (ie. strategic framework) every story you tell becomes stronger and feeds the great contribution only you can make.

Build your assets, and they work for you, shining their light on everything that comes after. Build shiny assets, and you make your own light.


Sold on creating assets? I can help.