Hello! I'm Lela Davidson.
Your guide to all things STORY. From writing (actual stories) to speaking to branding and content strategy-- I'll help you gather the pieces, wrap your mind around the big picture, and develop a master plan, so your stories (or your STORY) make a difference for you and for your audience
How did I become obsessed with STORY?
It all started when I was Blacklisted from the PTA. Instead of crying on the cul-de-sac (okay, after crying on the cul-de-sac), I wrote the book about it, and then two more: Who Peed on My Yoga Mat? and Faking Balance: Adventures in Work and Life.
Now "award-winning author" is part of my story.
While struggling to find the right story for my life, I worked as a freelance journalist and commentator for NBC News/TODAY Moms, iVillage and The Huffington Post. I've had hundreds of humor essays featured in family and parenting magazines throughout North America, and in Chicken Soup for the Soul: New Moms, and my book marketing advice has been featured in Writer’s Digest.
My story began in 1969, born to a 17-year-old runaway living in a San Francisco commune. I emerged from a childhood haze of macrame, alfalfa sprouts, and basement band rehearsals to rebel in the extreme: I became a CPA. I married an engineer with excellent table manners, had two kids, and moved to an idyllic cul-de-sac. (If you don't count the whole PTA blacklisting bit.)
Working as a CPA/financial analyst for a decade gifted me with an undying love of spreadsheets, but STORY called. So I turned to writing--online. I accidentally learned digital media and marketing from the ground up creating content, managing editorial teams, and providing strategic direction to a variety of brands and publications. In 2013, I launched a media business inside the venture backed e-commerce retailer Country Outfitter. As Vice President | General Manager of One Country Media, I led the team that built One Country into the #1 media outlet for country music entertainment and lifestyle in its first year of operation.
In 2016 I left the red carpets and dirt roads behind to start a brand new adventure, in shopper marketing. Today I serve as Vice President, Account Leadership & Client Partnership at Saatchi & Saatchi X, leading a team of bold, creative business builders who help craft powerful stories for some of the largest brands and retailers in the world.
My MOST favorite thing to do is speak. (Ask my husband.) I have spoken nationally to groups of women about media, marketing, faking work/life balance, and most important, taking control of their stories.
These are my people.
These are a few of my favorite things:
Making something out of nothing
Controlling the STORY
Walking in the woods
But wait, there's more!
I've been quoted in national publications, including:
I'm also an experienced on-camera guest and interviewer, formerly the co-host of multiple parenting segments, and the retail business program Focus on Suppliers broadcast on NBC affiliate KNWA.
Want to know more? (Did I mention I love to talk?) Happy to connect on LinkedIn, Facebook, Twitter, or email.